Publishing company - Brand Identity

I was trusted to create this brand identity for a publishing house where thoughtful tradition meets personal connection. Let me share how I brought their unique story into visual form.

The logo centers around an infinity symbol, thoughtfully reimagined to capture both timeless storytelling and a beautiful mother-daughter legacy. Like a carefully tied knot, it represents the essential connections within the publishing house - between text and image, earthly and spiritual, past and present. I paired a classic typeface with the hand-drawn symbol to balance professional authority with personal warmth, ensuring the design works seamlessly across all applications, from book spines to marketing materials.

The color palette combines soft blues with warm mustard and terracotta tones, creating a harmonious yet distinctive identity that stands apart in the publishing landscape while reflecting the brand's thoughtful nature.