It started with a feeling all those years ago sitting as a new boardmember, discussing their member magazine. I desperately wanted to improve their magazine layout.

I heard myself say that I would like to try it, even though I had never done it before. Yes, I was known for doing flyers and such but a magazine - never. After two weeks of nit and grit, I did it - my first ever magazine layout and even though I had so much to learn I loved it and so did the customers. For 5 years I was responsible for editorial design and layout. It was also during this time that I got into the field of branding when I got to do my first logo and visual identity for a European federation, and the work has continued in many different fields.

Coming from two artist parents I found my passion for color and form early on. I indulge in layout, typography, design and art. In recent years my work has been focused on the amazingly fun work of helping companies communicate visually in an effective and appealing way, through amazing brand identity design.